- by Medikoe Health Expert
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- Mar 21 2017
YC-Backed CareMessage Is On A Mission To Improve Health Literacy By Bringing Mobile Healthcare To The Underserved
It’s no secret that the U.S. healthcare system is in desperate need of change, especially as costs have continued to rise, while the quality of care remains the same. While technology will play a critical role in reversing this trend, many assume that improving outcomes is simply a matter of putting smarter technology in the doctor’s office. However, the problem isn’t a scourge of careless doctors or shoddy diagnostic tools.
Much of healthcare’s high costs only come after patients have left the hospital or clinic. Out of their physician’s immediate care, patients start acting like people. They forget to take their meds, realize they don’t understand their doctor’s instructions, and so on.
So, one of the most important steps we can take to improve the quality of healthcare? Find better ways to communicate with and engage patients once they leave the clinic or hospital. Current solutions aren’t cutting it: Today, 40 to 80 percent of medical info provided by doctors and practitioners is forgotten almost instantaneously. Pamphlets are static and confusing, and get discarded quickly.
Considering that 70 percent of older patients have difficulty using and understanding printed materials, CareMessage thinks this is where technology can really help, and is likely needed most. The Y Combinator-backed non-profit startup is launching today to provide clinics and healthcare organizations with software and interactive mobile programs that help them stay in touch with (and engage) at risk patients.
Vineet Singal, Manuel Rivera and Cecilia Corral have also built CareMessage around a “social” mission. Rather than simply developing software for endowment-rich healthcare organizations, the non-profit startup focuses on clinics that work with at-risk patients, particularly those from low-income, low-literacy and non-English speaking areas. While that may seem like a small audience, the need for a better solution is huge, considering there are some 30 million patients in the U.S. classified as “low-income.”
To close this gap, CareMessage’s software aims to help care coordinators, admins and support staff improve the quality of care at scale by leveraging the ubiquitous technology living in our pockets. Thanks to the increasing accessibility and affordability of mobile phones, Americans have become addicted to text messaging.
For those in lower income brackets, the rise of SMS, reduced costs and unlimited plans makes texting an appealing (and more affordable) to spending time talking on the phone. According to PewResearch, for example, adults earning less than $30K/year actually text twice as much as those who make more than $75/year; in turn, SMS usage is four times higher among adults with less than a high school education compared to those with a college degree.
To help healthcare organizations leverage these trends and adjust their care and communication strategies to help them better serve at-risk and low-income patients, CareMessage has developed an interactive text messaging system that offers support for both mobile and landline communication. The service enables clinics and healthcare providers to actively guide their patients through the process of managing chronic health conditions via SMS, and allows them to provide individualized educational programs that are tailored to their specific health needs.
The idea, says CareMessage co-founder and CEO Vineet Singal, is to create a user experience that can help patients create long-term habits that can significantly improve their health by opening up the communication channels between healthcare providers and patients. By allowing providers to guide their patients through the challenging first steps that come before treatment and after, doctors feel more accessible, and the entire experience becomes more engaging.
To get started, all clinics need to do is signup with one of the startup’s representatives and either upload patient data to its databases directly, or ask their patients to self-enroll. Once their data is uploaded, healthcare providers can use CareMessage’s dashboard to manage the care process and access their calendar, appointment schedule, or send reminders and collect RSVPs.
Clinics can manage group events as well, allowing patients to sign up for health awareness classes, seminars, flu shots or disease management programs, for example. They can also customize and send interactive text-based “campaigns” that are customized to each patient, while communicating directly with patients and groups via text or landline.
To support these features and allow clinics to begin engaging patients right off the bat, CareMessage has developed a catalog of content that addresses a range of the more common conditions found at clinics serving at-risk patients — like obesity, diabetes, HIV and high blood pressure, to name a few.
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